LA Clippers x Muros Augmented Reality Activated Mural

 With the groundbreaking off-season acquisition of Kawhi Leonard and Paul George and launch of their new "LA Our Way" brand repositioning campaign, the LA Clippers wanted to make a unique and authentic splash to kick off the 2019/2020 season.

Muros partnered with the Clippers to identify the perfect wall within eyesight of the Staple Center and activate a massive 8000 sq. ft. mural featuring Kawhi Leonard. To create further hype for the team’s season opener, we added an additional layer of engagement with Augmented Reality using Snapchat AR Lens Studio. By scanning a Snapchat code, users are able to see Kawhi bust through the wall and make an incredible 3 point shot!