Priya's Shakti Augmented Reality Street Art

 In India, Hinduism and its iconography are ever-present. The image of the Goddess Durga astride a tiger can be found in homes, businesses and places of worship across the nation. Our project references and transforms this image through our iconic image of Priya sitting on a tiger — Priya conquering her fears. Priya is a survivor of rape and is the catalyst for change in our comic book. Our goal is to make the image of Priya on the tiger a powerful symbol for fighting gender-based violence: Priya (Beloved) Shakti (Power)!

We are working with a group of former Bollywood movie poster painters to paint large murals from the comic book on the walls of Dharavi, Mumbai and in New Delhi, and eventually all over India. All of the paintings have augmented reality features only seen through the free Blippar APP. Audiences will be able to see special animation and movies pop out of the wall when they scan the murals with the Blippar APP on their smart phones. More info: http://www.priyashakti.com/