World's Largest Augmented Reality Mural at SXSW 2014

 

In this exclusive interview with the creators of the world's largest augmented reality mural we explore the technology behind the art! Re+Public - supported by Qualcomm, Vuforia and IEEE - have launched their first original content augmented reality mural here in Austin this SXSW. The ambitious project combines a 2D wheatpaste mural with a 3D, animated, and an interactive digital experience. Through the Re+Public mobile device application (android / iOS), users can participate in public space by interacting with the mural and engaging its conceptual narrative. Download the free app and head to 6th and San Jacinto to experience the mural come to life. Videography/Editing by Jeffry Zavala, Grace Alfar. Produced for Waywire. http://waywire.com