‘Breda AR City Tour’ Augmented Reality Art - Breda Marketing

How can we boost tourism in Breda? That was the question that was central to the Breda AR City Tour project. Capitola Digital was challenged by Breda Marketing to boost tourism in the city of Breda. Knowing that the old city brings many great stories from the past, we choose to unlock it with the Breda AR City Tour app. Using the 'Breda AR City Tour' App After downloading the app on their phone, visitors are guided to various historical sites of the city. Upon arrival, a push notification is triggered and the user is prompted to point the cameras at a specific point. Through Augmented Reality, age-old stories come to life in 3D. Amongst the AR experiences are a look behind a wall at the Begijnhof, a story about an escaping prisoner, a story about a ship entering and trying to capture the city, a look under the church floor into the tombs and more. For this project, UI/UX design, AR and Art Direction were used. Disclaimer: the 'Breda AR City Tour' App is not available for use. About Capitola Website: https://capitola.nl/ Instagram: https://www.instagram.com/capitoladig... LinkedIn: Capitola : overzicht | LinkedIn Contact: info@capitola.nl